In case you hadn’t noticed, content marketing is generating a lot of buzz right now. Discover the top five reasons why you need to make content marketing an integral part of your marketing mix. In fact 44 percent of B2B marketers and 39 percent of B2C marketers now report having a documented content marketing strategy in place. The … Read more

On a recent trip to Brisbane, my family and I stayed at the Pullman hotel in King George Square. I chose the hotel due to the fact that the hotel has one of Brisbane’s most highly rated rooftop bars Sixteen Antlers, a swimming pool with panoramic views and a cutting edge mod-Australian fine-dining restaurant Goldfinch. … Read more

Do you know what grinds my gears? Content agencies (AKA content farms) that talk about volume and pumping out the blog posts. You know what? If your audience isn’t engaging with your content it doesn’t matter how much you pay an agency to churn out in terms of volume and how many coffees they consume … Read more

Jay Z is a pretty smart cookie. Not only has he put a ring on the finger of bootylicious Beyonce, produced perfect progeny, he’s also maintained top spot in Hip Hop and worth some $450 million by engaging in some pretty smart content marketing strategies. The key digital marketing arm for the Jay Z brand … Read more